Kanye West fans noticed something different about 'Ye's Twitter and Instagram pages on Friday; namely, that they were both completely gone.

The rapper and fashion designer deleted both his social media accounts just hours before his kids' clothing line with wife Kim Kardashian was set to launch.

No stranger to publicity stunts, it seems Kanye wanted to generate as much buzz as possible for the line, which is called The Kids Supply. The clothing line debuted at 3 p.m. on Friday and is currently on pre-order; items will ship in three to five weeks, according to the site.

The Kids Supply has a "Calabasas" theme and features items from a $22 choker to a $125 silk dress and a $240 reversible silk bomber.

Source: complex.com