Founded upon lyricism, TDE is prepared to challenge longevity. The Left-coast label is enriched by its MCs cunning awareness, and TDE rep Kendrick Lamar is striving for greatness. Having spun poetic memories into sixteens, and shocked bars with reality, his debut album, Good Kid, M.A.A.D City is hailed as a classic.

This is partly why K. Dot has been selected to headline Louisiana's annual Essence Music Festival. At its start in July, Kendrick will be sharing the headline with R&B queen, Mary J. Blige. 

Other esteemed wordsmiths like Slick Rick, Common, and Dee-1 will also be in attendance, while Kevin Hart will have the crowd laughing.

The Essence Music Festival goes down July 2-5 in New Orleans.

Source: AllHipHop / Photo: Splash