When done properly, Hip-Hop is nourishing. Perhaps that's what Dipset's Cam'ron had in mind when he formulated his 'Killa Crunch' cereal. As a shrewd businessman, is Cam actually looking to earn a piece of the cereal market, or is this a clever marketing ploy?

Last weekend, the Harlemite posted the following on his Instagram page:

"I see some people got their boxes of #KillaCrunchalready huh.. Nice.. I'll give more info Monday.. Where u can get urs #UwasntThere." The caption was accompanied by a photo of what appears to be a cereal called Killa Crunch.

It has been debated if there's actually any Killa Crunch breakfast cereal or if this is just a campaign to arouse interest in his upcoming project. Killa Cam promised his supporters that he would release more information about Killa Crunch at the beginning of the week; however, no new details have been released.

What do you think; is this a creative way to promote some upcoming music or would you actually cop the cereal?

Source: XXL