Hustle Simmons' South By Southwest event turned into chaos over the weekend when the host was attacked by the entourage of BMF affiliated rapper, Bleu Davinci.

Reportedly, a brawl erupted at Hustle Simmons' "Hustlepalooza" event earlier this evening. Bleu wanted MMG's Tracy T to perform on stage with him but with time already allotted to other performers, it was unable to happen. A few of the rapper's crew steps on stage to discuss the issue with Hustle. As the crowd looks on, the entourage member dressed in a blue shirt throws the first punch.

As Hustle tries to defend himself, another member of the entourage shows up and pulls his dreads. Security did little to stop the brawl as more members attacked Simmons. One member attempts to pick up a speaker as a weapon but doesn't effect Hustle's endurance.

After the fight, Simmons addressed the crowd and explained why he didn't back down from the group.

Check out the video of the incident above.