Wiz Khalifa is further diversifying his business ventures with a new partnership with Flat Fitty Luxury Headwear to develop seasonal custom caps.
“Wiz’s desire to position his line with the most esteemed retailers is aligned with our brand’s mission statement of ‘Just Better.’ Wiz is one of the most business-minded young tastemakers out there, and Flat Fitty is truly excited about this partnership,” said Flat Fitty CEO Christian “Tian” Waters in a statement.
Flat Fitty was founded over eight years ago and has garnered a reputation for producing high quality goods. Every Flat Fitty cap is made by hand and features 3D embroidery. The company has previously partnered with DJ Whoo Kid, pro skater Manny Santiago, and 'America's Best Dance Crew' winners Jabbawockeez.
While Wiz will help push the brand, Flat Fitty will also be promoting the Taylor Gang general's third album, set to drop later this year.
“When we first met the Flat Fitty team, we knew their vision and creativity was a match for Wiz Khalifa,” said Sara Nemerov, Senior Vice President and Head of Consumer Products and Global Brand Licensing at Warner Music Group. “Wiz has a trend-setting style which is a natural fit with Flat Fitty. Flat Fitty is becoming a new leader in the fashion headwear market and we are excited to partner with them.”
Wiz's Flat Fitty caps will be available later this year.
Source: allhiphop.com
