Naughty by Nature's Treach spoke to VladTV about the role the media played in the mid-90s east coast/west coast beef. Treach attributes a significant part of the rising tensions between the coasts to the Vibe Magazine cover that featured Biggie and Puff. "Know what Killed Pac and Big?" he says, "You got that Vibe Magazine right, where you see Big and Puff on the cover, east vs. west...when I saw that cover I said man what the f**k is going on?" Watch above.