Not too long after Kendrick Lamar dropped his fourth studio album, DAMN, theories began popping up that the project was crafted to be listened to backward as well as start-to-end. Turns out, it was.
"I think after like a week of the album coming out, [fans] realized that you can listen to the album backward and it plays as a full story," Kendrick revealed in a recent interview with MTV News. "It's something that we definitely premeditate while we're in the studio."
"I don’t think the story necessarily changes, I think the feel changes," he added. "The initial vibe listening from the top all the way to the bottom is...this aggression and this attitude. You know, 'DNA,' and exposing who I really am. You listen from the back end, and it’s almost the duality and the contrast of the intricate Kendrick Lamar. Both of these pieces are who I am."
Hear K. Dot speak more on his latest album starting at the 2:30 mark.
Source: complex.com