Lebron James became the latest to slam H&M.
On Monday, Retailer H&M issued an apology for an advertisement featuring a young black boy wearing a sweatshirt reading "Coolest monkey in the jungle."
The ad, which was on the retailer’s UK website, caused a frenzy on social media as many called out the offensive racial undertones. Amid the backlash, The Weeknd announced on Twitter his decision to end his business partnership with the retailer.
While the clothing giant has pulled the ad from all platforms, Lebron James hopped on Instagram to put his own “King” touch to an edited version of the photo. James’ version shows the boy with “King of The Word” above his new golden crown with an additional white boxed crown covering the original message.
“@hm u got us all wrong! James captioned. “And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied!”
He continued, “We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!!
Check out the post above.
Source: hotnewhiphop.com
