The power of the Kardashian-Jenner brand had stretched outside more than just reality television and the makeup industry. Their reach is impactful especially when it comes to their impact on social media, specifically that of the youngest of the clan Kylie Jenner.
On Wednesday afternoon, Kylie sent out a tweet criticizing Snapchat, bemoaning the company's redesign that has angered many of its users. "Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad," Kylie wrote. As a result of the tweet that was sent at 4:50 PM eastern standard time the company's stock dropped 6% on Thursday. The tumble resulted in a loss of nearly $1 billion in market value for the company.
Kylie has been hailed as the "queen" of Snap, while she may have taken a short hiatus for the privacy of her pregnancy, she was averaging millions of watches on her stories. The company even declared her the most-viewed celebrity on the app.
A few hours later, Kylie would share her love for the platform. "Still love you tho snap ... my first love," she wrote, but it was a little too late.
Kylie and Travis Scott welcomed there baby girl Stormi at the beginning of February.
Source: tmz.com
