Part #8: Craig Hodges Tried to Get Jordan Not to Renew Nike Contract & Start Own Brand
Part #6: Craig Hodges on Michael Jordan Being Verbally Abusive to Teammates
Part #1: Craig Hodges, Who Won 2 NBA Finals w/ Jordan, Grew Up in Civil Rights House
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In this clip, Craig Hodges spoke about approaching Magic Johnson and Jordan to join him for a boycott in 1991 to spark change in the Black community, but Craig said they turned him down and felt it was "too extreme." He went on to detail the money that was tied up in the marketing behind the faces of the NBA, including Jordan and Magic, likely making it harder for them to speak out on injustices at the time. Moving along, Craig pointed out how Magic Johnson and Larry Bird were seen as Black Vs white by fans, which you can hear more about above.
Get Craig's book 'Long Shot' - https://amzn.to/2BNyz97
