According to reports, Jay-Z is hopping into the world of NFTs, as the mogul and his Marcy Venture Partners have joined a $19 million funding round for an NFT marketplace called Bitski.

The start-up is based out of San Francisco, and the team of investors includes Roc Nation co-founder Jay Brown, Troy Carter, Ari Emanuel, and more. The marketplace described their venture as “Shopify for NFTs,” and it was noted their aim is to create an easy platform for consumers, game developers, and brands to sell and buy digital goods all in one area.

Newer investors who hopped into Bitski include Serena Williams, Adobe, executives from TikTok, Snapchat, and Metapurse. News of this comes after it was revealed that Jay-Z sold off Tidal to Jack Dorsey’s Square for $350 million.

source: TechCrunch