According to Vice, a new law in Norway will force influencers to label all retouched photos on social media or face possible jail time.
The new law, which was an amendment to the country’s Marketing Act, targets advertisers and influencers compensated for modified posts. This includes any posts where “a body’s shape, size or skin has been changed by retouching or other manipulation.”
“Body pressure is present in the workplace, in the public space, in the home, and in various media, etc.,” the Ministry of Children and Family wrote when its amendment proposal. “Body pressure is always there, often imperceptibly, and is difficult to combat. A requirement for retouched or otherwise manipulated advertising to be marked is one measure against body pressure … The measure will hopefully make a useful and significant contribution to curbing the negative impact that such advertising has, especially on children and young people.”
The law targets posts for all social media platforms and requires any post modified through an in-app filter or photo editing software to have a modification disclosure.
Source: vice.com
