EXCLUSIVE: Steve Rifkind on Being DMX's Manager Before He Died

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Part 4: DMX's Manager Steve Rifkind on Finding Out DMX Had Died
Part 2: Steve Rifkind on Project Pat Arrested on Gun Charges After Signing Him
Part 1: Steve Rifkind on Signing Three 6 Mafia, Seeing Brawl with Bone Thugs

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In this clip, Steve Rifkind discussed his somewhat unorthodox approach to dealing with his artists by putting them first most of the time instead of the bottom line. He also detailed why things didn't work out between him and Dead Prez and how Dead Prez had the potential to be even bigger than Wu-Tang. Steve also detailed how he became DMX's manager after running into him at one of Kanye's Sunday Service events. He also talked about DMX helping his dog rehab after his surgery which boosted the dog's confidence and ability to walk.