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Part 10: Steve Rifkind on Dating Sanaa Lathan
Part 1: Steve Rifkind on Signing Three 6 Mafia, Seeing Brawl with Bone Thugs

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Steve Rifkind opened up on his new business venture. He revealed that he's partnered with his son and nephew to start the new record label, Spring Sound (named after his father's label, Spring Records). Rifkind also talked about already having five artists signed and partnering with Triller.

Rifkind introduced his son and label partner Alex, who described his upbringing as Rifkind's son. Alex admitted that it took a while for him to embrace who his father was but has been grateful for the life his father has provided. He also talked about continuing the legacy of his father and grandfather before highlighting standout moments as the son of a legendary music executive, including his father's work with Kanye West. To hear Steve Rifkind talk about his most memorable moment with Kanye West, check out the clip above.