According to reports, Nike and the estate of Kobe Bryant led by his widow Vanessa have agreed to terms continuing the partnership between the two parties. Just last year, Vanessa severed ties with Nike after failing to reach a lifetime deal similar to that of LeBron or Jordan. At the time, Vanessa said she “was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy.”
On Thursday Bryant announced, "We're excited to announce our partnership with Nike is going to continue! I am so proud that my husband's shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world."
Vanessa expressed how the deal is focused on continuing Kobe's and Gigi's legacies and isn't a deal rooted in financial gain.
"With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come and with Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF)."
She continued, "I am also grateful that Nike and I will work together to establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come. I know this is an inspiring moment for my husband and daughter's global fans, and I am very appreciative of each and every one of you!"
Source: Tmz.com
