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Part 4: J. Alexander Martin on FUBU Parting Ways with Black Lives Matter Amid Controversies
Part 2: J. Alexander Martin on Starting FUBU, LL Cool J Wearing FUBU Hat in Gap Commercial
Part 1: J Alexander Martin on Being Adopted, Meeting FUBU Co-Founder Daymond John at 11

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In this clip, J. Alexander Martin recounted FUBU reaching its peak around the early aughts when the company raked in $350 million annually for at least a decade. He recalled what he spent his first million dollars on and explained why he was bad with money early on, wasting an estimated $8 million on unnecessary items. Included in there is the $20K monthly clubbing bill he managed during that time as well. According to J. Alexander, money can make you crazy, but it can’t make you who you are.