DaBaby recently dropped his Baby on Baby 2 project, which is forecasted to have a steep decline in sales in comparison to his last album, 2020's Blame it on Baby. That project sold 124,000 in its first week, while Baby on Baby 2 is projected to sell less than 20,000 in its first week.
DJ Akademiks weighed in on the reports via Twitter, writing, "Da Baby last project in 2020 'Blame it on Baby' sold 124K first week. His new project after being blackballed by Ebro, Apple Music is scheduled to do less than 20K. Now yall understand my Ebro convo.... DSPs control who is hot and who is not. Fall out of favor with them.. UR DONE."
Ebro responded to Akademiks, writing, "Funny s###, when artists get hot it is always how they built this themselves and the fans. When s### slows down it is radio, DJs, platforms, and the label. #BlameEbro is back for a whole new generation." He added, "Apple Music is not the only platform. Based on this dummy’s logic, Da Baby should be doing well on the platform HE works for. Is it?"