In the wake of Adidas severing ties with Kanye West over his recent string of antisemitic remarks and other racially-charged comments, the sportswear company is planning to continue selling Yeezy designs and colorways without the name.
According to reports, Adidas has declared itself the "sole owner" of Yeezy designs from existing products as well as previous and new colorways under the partnership. While the company is anticipating a massive short-term loss as a result of the partnership being terminated, the decision to continue selling the designs and colorways will certainly test whether people flocked to Adidas for the Yeezy branding or for the love of the designs and colorways.
Source: Bloomberg.com
