Apple Music’s former Global Creative Director Larry Jackson recently launched "gamma," a new music company that has been backed by Apple, A24, and Todd Boehly’s Eldridge. The company also has a reported $1 billion in capital, and it's expected to shake up the music industry.
Now, it has been revealed that Snoop Dogg has struck a deal to release two new albums, as well as distribute Death Row’s catalog on gamma. This comes after Snoop Dogg pulled some of Death Row's catalog from streaming services over disputes with artist payouts. Their partnership comes one month after gamma quietly released Death Row’s archive on TikTok.
Snoop Dogg spoke about the deal with Billboard, stating, "It made sense for two Black men to come together to change the face of the industry. I didn’t want to partner with a regular company because they respect me and fear me so much, they wouldn’t wanna give me ideas."
Source: Bloomberg
