Maury Povich made a career reading off results from paternity tests on his widely popular talk show and is now using that to launch a new business venture.

According to reports, Povich is launching an at-home paternity test company called The Results Are In, which is a play on his famous catchphrase from the Maury show. 

"I've seen firsthand how DNA testing can change lives and bring families together," Povich told TMZ. "With 'The Results Are In,' we're making it easier and more affordable than ever before for people to get the answers they need."