Nike has recently revealed they plan to bring the Kobe Bryant brand back to the forefront. The announcement was made to investors this past Thursday, and it was announced the brand would relaunch on August 24—Kobe Day.
Nike CEO John Donahue made the reveal during an earnings call, saying, “It's going to be an exciting summer as we set the stage to relaunch the Kobe brand in advance of Kobe Day on 8.24.”
News of this comes after it was revealed that Kobe’s deal with Nike wasn’t renewed. Since then, the partnership was continued, with Vanessa Bryant and Nike announcing shoes for Kobe and their daughter Gigi.
source: TMZ
