EXCLUSIVE: George Christie on Using Same Lawyers as Coke & Pepsi to Make Hells Angels a Brand

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Part 10: George Christie on Hells Angels Club Being Bombed, Tracing Grenade Back to ATF
Part 8: George Christie on Making Drug Dealer Dig His Own Grave Over Fake Hells Angel Patch
Part 1: George Christie Jr. on Joining the Hells Angels: I Was Told My Family Comes 2nd

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In this clip, George Christie explained what led to him carrying the Olympic torch in the 1984 Olympics. He said it started with his lawyers -- who also represented Coke, Pepsi, and MasterCard -- helping him trademark and copyright Hells Angels while also teaching him how to control media narratives about the brand. Later, due to ATF claims that the biker gang was supplying weapons to terrorists, Christie shifted the narrative by donating to the Olympics and participating in the relay where the torch was carried. This also led to Christie becoming the new voice of the Hells Angels.

Interview by: Cavario