The change in the landscape of rap music has found the rise of many artists who are different from the generation of rap before them. While there have been many artists who saw success in the last few years, Juicy J reflected on a statistic noting rap music sales are down 40% in 2023.
The Three 6 Mafia producer then asked rappers, producers, and engineers, “What are we going to do?” He then laid out how rappers actually make money off rap and that people should take this news seriously.
Along with that, Juicy J called for a meeting of the minds in the music industry, saying they should discuss next steps to correct the downward trend. Watch above.
