Back in the Summer, FYB J Mane, launched his own brand of cereal called 'Whoops.' What started as a lighthearted business endeavor has become somewhat of a cultural phenomenon in the Chicago rap scene. In addition to receiving praise from local celebrities such as Rhooga, FYB J Mane's cereal flew off the shelves at a Chicago Walmart, causing the Chicago rapper/comedian to go viral along with his slogan, "They hit different." He was even interviewed by Adam22 on No Jumper shortly thereafter.
FYB J Mane recently pulled up to a supermarket in his city called The Jewel Osco with an opened box of his famous cereal. He then began to approach complete strangers before asking them to try 'Whoops.' Most of the people he approached obliged him by sticking out their hands and allowing him to distribute one of the city's most popular breakfast snacks. Considering he's currently charging $100 per cereal box on his website, that was quite the bargain.
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Source: Instagram