Reebok is making a bold return to the basketball scene, appointing Naismith Memorial Basketball Hall of Famer Shaquille O'Neal as its first president of basketball, according to an announcement on Thursday. Joining him in this venture is fellow Hall of Famer Allen Iverson, who has been hired as the brand's vice president of basketball.
Reebok CEO Todd Krinsky expressed excitement about the historic appointment, emphasizing O'Neal's enduring connection with the brand and his significant influence in the basketball world. O'Neal, a longstanding Reebok partner, will spearhead the company's basketball strategy, fostering partnerships with athletes and teams to enhance the brand's presence. Iverson, on the other hand, will focus on player recruitment, grassroots initiatives, community-based programs, and athlete activations like the Iverson Classic.
O'Neal boasts an impressive NBA career, spanning 19 seasons primarily with the Los Angeles Lakers. His accolades include four NBA championships, two scoring titles, 15 All-Star selections, and multiple MVP awards. Iverson, known for his remarkable tenure with the Philadelphia 76ers, earned 11 All-Star selections, four scoring titles, and the coveted MVP title in the 2000-01 season, among other achievements. Together, their expertise and influence are expected to revitalize Reebok's prominence in the basketball realm.
