Philadelphia 76ers' star player and NBA MVP Joel Embiid is reportedly close to finalizing a deal with a new sneaker sponsor, Skechers. The news was first reported by NBA Insider Shams Charania. Embiid is expected to lead Skechers' upcoming basketball division, a move that follows Skechers gaining attention on social media when NBA players like Julius Randle and Terance Mann were seen wearing unreleased Skechers basketball sneakers.
Embiid, formerly with Adidas and then Under Armour, is said to have concluded his Under Armour deal and was seen wearing Skechers sneakers during a recent 76ers practice. While no official announcement has been made, Skechers and Embiid are working toward a partnership, with Skechers believing Embiid would be a great addition as they enter the basketball market.