Shortly after the release of his INSANO album, the rapper from Cleveland discussed his relationship with Kanye West and the apology that played a crucial role in repairing their bond in an interview with Zane Lowe on Apple Music. The two artists have been linked since 2008, when Kanye signed the emerging artist to his G.O.O.D. Music label. Despite collaborating on numerous projects and even releasing the joint album Kids See Ghosts in 2018, their relationship took a downturn years ago due to Kanye's controversial behavior and public disputes.

Addressing the complexities of their bond, Cudi likened it to that of siblings, acknowledging that conflicts and reconciliations are inevitable. The public resolution of their feud occurred in 2023.

Cudi emphasized the familial nature of their connection, stating, "Siblings hurt you the most. So you go through things, but family is always there. You don't give up on family." Despite initial thoughts of walking away during the challenging times, Cudi reflected on Kanye's significant impact on his career, highlighting how Kanye championed him and supported him in ways no one else did early in his career. Kanye even covered the cost of the first "Day 'n' Nite" video before Cudi signed a deal.

Acknowledging Kanye's growth and learning from mistakes, Cudi described him as a "good man" with a soul, expressing his refusal to give up on their brotherly bond. Cudi emphasized Kanye's awareness of his tumultuous journey and the mistakes he made. The reconciliation and genuine apology from Kanye marked a turning point in their relationship.

Despite their disagreements, Cudi stressed that there is no animosity between them, expressing his ongoing support and prayers for Kanye. The two recently reunited during a listening session for Kanye's joint project with Ty Dolla Sign, Vultures. Kanye continued to show support for Cudi's INSANO album on Instagram, promoting a track from the project. Cudi concluded by highlighting the uniqueness of their partnership, stating, "We're the duo that everybody loves to see."