Fast-food chain Wendy's faced criticism after reports circulated that they were considering implementing surge pricing on their menu items. Surge pricing, typically seen in ride-sharing services like Uber and Lyft, involves raising prices during peak demand times. The backlash was swift, with customers expressing outrage at the potential price hikes.
Wendy's CEO initially mentioned the possibility of surge pricing during an investor meeting, but the company has since clarified that it was not part of their plans. Instead, Wendy's has invested in digital menu boards to allow for more flexibility in updating prices and offering personalized deals to customers. Watch above.
Source: Youtube
