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Part 3: Jason Lee: Adidas Told Me They Made $3B from Yeezy, Put Nothing Back into Black Community
Part 1: Jason Lee on His Former Boss Kanye Sued for Sexually Harassing His Sexy Assistant
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Jason Lee revealed a missed opportunity that could have reshaped Kanye West’s business trajectory. According to Lee, Saudi Arabia had shown interest in investing $1 billion into Kanye’s Donda project, aiming to build a comprehensive infrastructure with pillars ranging from media and fashion to education and music. Despite assembling a talented team and having everything set, Kanye mysteriously failed to attend the critical meeting to finalize the deal.
Lee expressed bewilderment over Kanye’s erratic behavior, questioning why the artist continued to struggle with corporations like Adidas and Gap when he had such lucrative independent opportunities. He noted the bizarrely chaotic nature of Kanye's decision-making and the frustration that followed the missed billion-dollar opportunity. Despite Kanye’s controversial actions and comments, Lee remains sympathetic, acknowledging the rapper's complex legacy and his potential to drive cultural discourse, albeit in unconventional and often troubling ways.
