Kendrick Lamar's halftime performance was the most-talked-about moment of the Superbowl, as he performed his Drake diss track, "Not Like Us." 

Shortly after the performance, which included guest appearances from SZA, Serena Williams, Samuel L. Jackson, and DJ Mustard, fans quickly started diving deeper into the images Kendrick included. One of the biggest focal points from fans was Kendrick's lowercase "a" chain, which they felt was a reference to his "A-Minor" line on the diss track. There were also flags bearing the same lowercase "a" that were flown during the performance. 

Despite speculation from fans, the chain and the flags appear to be the logo of Kendrick's multimedia communications company, pgLang. Kendrick formed the company in 2020 alongside Dave Free, which focuses on music, film, television, art, books, podcasts, and clothing.

Source: XXL