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Part 6: Swamp Izzo on Friction Between Young Thug & Rich Homie Quan
Part 4: Swamp Izzo on Touring w/ Shawty Lo & D4L: Had 1,000 Guns & 1,000 People Ready to Use Them
Part 1: Swamp Izzo on Growing Up in Racist South Carolina, Still Fighting Cases from 30 Years Ago
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Atlanta DJ and producer Swamp Izzo shared insights into the rise of Young Thug and the dynamics behind Rich Gang, the rap collective that included Young Thug and Rich Homie Quan. Izzo highlighted Young Thug’s loyalty to his family, noting that despite his growing success, Thug consistently kept his sisters close, emphasizing his grounded nature. Young Thug's distinctive style, combining singing and rapping, set him apart early in his career. Izzo described how he was introduced to Young Thug in the studio, instantly recognizing his unique sound and potential, which contradicted the rapper’s unassuming presence.
Despite Young Thug’s ambivalence towards rapping as a career, he demonstrated unwavering dedication when encouraged, always “going crazy” in the studio. Rich Gang, formed under Cash Money Records, quickly gained fame with hits like "Lifestyle," though internal industry politics eventually hindered its momentum. Despite the challenges, the organic chemistry among its members, especially Young Thug and Rich Homie Quan, captured fans' attention, marking a significant chapter in modern hip-hop.
